Unfortunately in the fitness industry, getting ripped off or swindled is very common. I believe this is the case for two reasons –
The main trend I’m seeing lately is that of the short-term challenges. These are often 6, 8, 10 or 12 weeks in duration and regularly include workout guidelines and a meal plan to follow for that time frame. You will see success stories, before / after photos (a whole different issue) and testimonials of how amazing these programs are.. Don’t get me wrong, these things do work, in the very short term. Take ‘The Biggest Loser‘ for example, they exercise and diet extremely hard for 3-4 months, they lose a LOT of weight, yet once the show has concluded, a high percentage of contestants put massive amounts of weight back on.
‘The Biggest Loser’ is an extreme example of the point, but the question is, why is it so hard to keep weight off after completing one of these challenges? There would be many answers to that question and a lot of exercise professionals would probably answer this one in their own unique ways, but my thinking is this –
My overall message for this article is, if your program lays out your food and exercise for a pre-determined period, instead of actually teaching you how to make the correct choices for yourself, it’s not worth investing your time or money.